![]() Covering popular subjects like HTML, CSS, JavaScript, Python, SQL, Java, and many, many more. If there are no images in the page content, meta tag is not displayed. W3Schools offers free online tutorials, references and exercises in all the major languages of the web. If Featured Image is not set, checks the content and gets the first found image. gets the link to "Large" size of Featured Image.gets the product for WooCommerce products, article for posts, website for other cases.gets the "Site Title" from admin general settings.This meta tag is not displayed, if you disable your site from indexing in admin settings. gets the value from a custom field on the screenshot above.If it's empty, gets the Excerpt of post or Description of term (if set). Every website page have additional meta tags: All pages, posts and custom post types have the following settings:Ģ. When "SEO meta tags" option is on, the following happensġ. Go to Theme Options > Advanced > Theme Modules and enable the SEO meta tags option: Impreza has the built-in abilities to improve your website SEO. View our full local SEO guide here.Impreza Knowledge Base SEO & Performance SEO meta tags SEO meta tags Still craving more knowledge? Good! That thirst will get you far. The search engine will find the most relevant snippet of text it can, and you won’t inadvertently lower your own CTR.Īnd now you know pretty much everything there is to know about meta descriptions. That said, if you can’t think of a compelling meta description, and you’re tempted to write bad copy and/or duplicate meta descriptions, just leave the meta description blank. That doesn’t mean you shouldn’t use meta descriptions for as many pages as you can – you’d rather control what search engine users see, and having a meta description makes it much more likely they’ll see what you want. Why? The short answer is that search engines like to display relevant information to their users, and if they (for whatever reason) decide that other text on your page is more relevant than your meta description, that’s what they’ll use. You should know, however, that search engines won’t always use your meta description in the search results. We’ve spent this whole time discussing why you should use meta descriptions and how you should do it. product pages catered to a certain location). This won’t always be relevant, but make sure to include it when it applies (e.g. SEO (Search Engine Optimization) é o conjunto de estratégias de otimização para mecanismos de busca. Location is simple enough: talk about the region, city, or neighbourhood that your page primarily serves. O que é SEO (Search Engine Optimization): o guia completo para você conquistar o topo do Google. That’s a good thing, because keyword stuffing can actively hurt CTR – it makes for bad copy. In other words, you can use synonyms and terms that are semantically related to your desired keywords when you write meta descriptions. That’s because Google understands hair salon to be a synonym for what I’m looking for (a good haircut). Notice that in the examples provided above, the word salon is bolded, even though my search didn’t include the word salon. That means instead of simply viewing a word as a piece of data, they’re getting better at understanding language in the same way humans understand language. Search engines are getting pretty good at what’s known as natural language processing (NLP). ![]() When a user searches for those terms, they may end up bolded in your description, which can entice users to click on your page. You’ll want to do keyword research to determine what keywords or phrases you’re trying to rank for, and include those terms in your meta description. ![]()
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